According to Sir John Whitmore, the author of 'Coaching for Performance', Coaching is about "…unlocking a person's potential to maximize their own performance. It is helping them to learn rather than teaching them."

No wonder, Coaching is a very goal-orientated process and deals with where you are right now and the steps you will be taking to achieving your goals. However, compliance does not make coaching effective; personal buy-in and commitment does! It has to be your agenda and not that of your organization.

A study by the International Coach Federation found that individuals who took part in executive coaching reported benefits that included:
  • Increased self-awareness 68%
  • Better goal setting 62%
  • Lower stress levels 57%
  • Increased confidence 52%
  • Enhanced communication skills 40%
  • Increased project completion 36%